Archive for January, 2010
87 is the new black
Posted by hilstreet in austin, texas, corporate America, news on January 29, 2010
Sorry Wednesday’s post was so Debbie Downer. I’m mad about the campaign finance decision and I am channeling that anger through poetry. Poetry is more constructive than screaming at the TV.
To be positive, I will share some happy Corporate America news about my employer today. Would I have shared this news if my company wasn’t paying me? Thanks to the 5-4 decision, you may never know.
The news: Our company made the FORTUNE‘s Best Places to Work For in the U.S. list again this year! 11 years in a row. This year we came in at #87.

The State of the Union from a PR Perspective …
Last night, President Obama addressed unemployment, gay rights in the military, stimulus troubles, chamber gridlocks, and healthcare reform. But the most influential thing he talked about? The portrayal of bipartisan arguments in the media.
Mr. Obama asked the American people to stop listening to sound bites from the media. But wait, Mr. President. I use social media platforms to communicate – in sound bites!
He has a point. There is more to any story than headlines. Today, we hear from our media and each other in one-sentence email updates, Facebook status updates, and Tweets. Regardless of the platform, this is the norm. Communicating in headlines won’t stop, but I urge you not to stop there.
Complex issues and history take more than 140 or 420 characters to understand. Don’t stop at one trending topic, one clever bumper sticker, one scripture verse, or one two-minute broadcast clip. Keep reading. Keep listening. Research. Pray. Discern.
It takes time, but the right things do.
Another Current Events Haiku
Posted by hilstreet in corporate America, haiku, news on January 27, 2010
Free speech takes a mouth
Corporations have no heart
They’re not a person
I Wish Martin Did Tricks When I Clapped?
Posted by hilstreet in marketing, My animals on January 26, 2010
Is this a desire of Japanese youth? To have a cat that rolls over on command?
Maybe I can get this for Hollis to herd or maybe I can get this to dust my floors.
Things I Learned Watching “Jersey Shore”
“Hil? Why did you watch that show?”
I know, I know. The Shore isn’t the classiest of programming. One evening at a Christmas party, our friend Amy told us that her parents have a house on the Jersey Shore, so we decided to check the show out. This exposure coupled with my Jersey Housewives fascination resulted in a DVR full of MTV’s Jersey Shore.
The Jersey Shore premise: Eight people in their twenties, all young and Italian-American, live together in a beautiful house on the beach. They work at T-shirt shop “The Shore Store,” and go out every night. Sounds like MTV’s Real World, right?
The difference is that the Real World brought together young people from diverse backgrounds and ideologies. MTV placed Real World cast members in a pressure-cooker as roommates so they would learn to tolerate each other. Sure, there was carousing, but there was also a message.
The Shore has no such aim. Italian-American groups are outraged with MTV for reinforcing ”guido” stereotypes with this show. The goal of Jersey Shore: Give these young, energetic, Italian-American kids the sweetest set-up ever: A house on the hippest beach during the summer. And let the games begin.
Here are the things I learned watching Jersey Shore:
1. You can immediately lose the respect of your friends and family.
Morgan: Jersey Shore. Not sure I am sad I missed that one.
Mom: I didn’t catch that … maybe you shouldn’t have either.
Husbanks: This show makes me uncomfortable. I am going to bed.
2. New words and phrases.
I now know (and can use in a sentence) the slang creep, grenade, smoosh, juice head, fist pumpin’, a situation, and guidette.
3. I don’t use enough hairspray.
Does anyone know the stat on cans of hairspray and containers of hair gel used throughout the filming of this program?
4. I don’t have enough tattoos.
These bodies are canvases! Intricate drawings of crosses, thorns, Mary, symbols, consumer brands, and Italian flags found on arms, legs, backs, and necks.
5. My clothes don’t have enough sparkle or shimmer.
In college (sorry Kate), my roommate went on a couple dates with an Italian-American gentleman from the Northeast. He attempted to bring Ed Hardy-esque sparkly style to Central Texas, but it never caught on. I called him “Rapzarro” (a combo of his Italian last name and the style of music I thought his clothing represented). Now I know – sparkly Jeans and shirts with wings and skulls is a Northeast Italian-American thing, not a rap thing. Sidenote: Husbanks and I still refer to all Sparkly Ed Hardy clothing as ”Rapzarro.”
6. Nicknames are a must.
All these kids had nicknames. I don’t know if Hil and Husbanks will cut it any more. You can’t say Hil and Husbanks very emphatically with a Jersey accent. Not like “Pauly D,” “Snooks,” Sweetheart,” “The Situation,” and “J-Woww” (double dubs for emphasis).
7. I don’t cuss enough.
Did you know you can comprise an entire speech using only the F-bomb, two nouns, one pronoun, one verb, and two articles? These kids can! While watching an episode of Jersey Shore, you could make a drinking game out of the bleeped-out F-bombs.
If you made a drinking game out of bleeped-out F-bombs and rings from the quacking duck phone, you’d have alcohol poisoning.

8. Girls can punch and get punched.
There was much fighting in this show. The violence towards women was insulting, but the ladies also threw down in a couple episodes. Ouchie.
9. This is what happens when people act on instinct only.
The Shore is a psychological wild ride. If you have ever wondered “what would happen if I always spoke my mind and did exactly what I wanted to do with no filter?” That is what these kids do! No neocortex here. All reptilian.
The rules for interaction in the animalistic world that is Jersey Shore:
-If you don’t like someone, you punch them (a night in jail for aggravated assault is not a deterrent).
-If you think a girl is pretty, you grope her (and she usually will go along with it).
-If you are thirsty, you pound 6-7 Jager bombs (at least).
-If you are lonely, you dance on the street by yourself (this was 30 minutes of the series finale).
-If you have a crush on someone, you call them incessantly (even though you are on camera and America will think you are a stalker).
-If you are in a hot tub with a girl, you have sex (even though you are on camera and your parents are going to see this).
One episode, they put the cast in Atlantic City. Carnal instincts + Atlantic City? Now THAT episode was crazy.
10. Entirely too much of my free time was dedicated to this useless programming.
I’m an educated woman. I’m a seminary student. I’m a manager. I’m a feminist. I’m an advocate against stereotypes in the Christian church. I recently wrote a 13-page paper on the detrimental effect of MTV programming on today’s youth. And I’m almost 30.
Not only did I watch all the episodes (and the reunion special), I spent 1.5 hours of my Saturday writing this blog post, talking to Ellie about the show, and scouring the internet for “Ed Hardy Sparkle T Shirt”.
I am ashamed.
Two for Twenty
There are few things less “Austin” than eating at a chain restaurant. Well, maybe not less Austin than knowing how to drive on ice or appreciating Sarah Palin. But other than those things, eating at a chain restaurant is met with premiere disgust.
Oh, but I plan to embrace it because it’s funny.
A couple months ago, Ryan and I went to the Three courses for $20 at Chili’s on a Friday night. The parking lot was empty. I grew up in a suburb and Chili’s was overflowing every Friday night. This seemed strange.
We laughed at ourselves the entire meal. I mean … we were dining on an ingenious marketing scheme. At Chili’s. It’s funny!
After Ryan and I ate cheese fries, sliders, a brownie, and a sugary margarita that was more expensive than our meal, we felt disgusting. I think we might be done eating at Chili’s, no matter what deals they throw at us.
This week, the Husbanks household received the “Dinner for Two Starting at $19.99″ flier from Johnny Carino’s. Oh marketers, I know your games. And I won’t let you win!
Tonight, we will go with Stacie and Kyle to Johnny Carino’s with our flier and find out what is exactly $19.99. Even if it’s two bowls of plain noodles in noodle water.
We will order tap water to drink, eat our noodle water noodles and refuse - REFUSE - to be upsold.
It’s going to be legendary.
So, I wear glasses.
Posted by hilstreet in marketing, My animals on January 21, 2010
My dear auntie Hazel thinks that Martin has a secret. I told her he’s part Maine Coon, and she responded with “That cat’s part raccoon.”
It makes sense. I mean … he is the same color as a raccoon and just as fluffy. And perhaps as rotund.
That’s why I LOLed when I saw this commercial. Hand me my glasses – this could actually happen.
Celebrate
This weekend, we were able to celebrate two lovely ladies. Beka (in black) is getting married in four weeks. Tara (in brown … and pregnant) is giving birth in eleven. Tara (California) and Beka (Chicago) flew to Austin this weekend so we could shower them with love and practical things. This was just a preview – I can’t wait for us to celebrate the marriage in February and the baby in April!
So many blessings.
Equality
Happy MLK day. Today we remember a great civil rights and religious leader who broke barriers and led our parents generation to ask and act on tough questions.
This year, it is met with sadness. Two United Methodist Committee on Relief workers and United Methodist leaders have been killed in Port-au-Prince. Pray for the friends and family of Rev. Clint Rabb and Sam Dixon. These are just two people out of thousands killed in this tragedy. The grief from this earthquake is so tremendous.
As a reminder, donations to the United Methodist Committee on Relief are 100% efficient. If you want to give to the Haiti cause, this is a great group through which to do so. If you are not religious or not Methodist but want a place to give, remember nothing will be taken off the top for any administrative fee – you are completely supporting the cause.
My friends are still famous!
My friend Eric is a financial analyst for the CA legislature. He was an English major at Tulane for his undergrad and then studied public policy for his master’s degree at Texas.
As you may know, California approved a ballot initiative to start work on a high-speed rail. It’s a huge project and will cost $9 billion in state funds.
Through his analysis (that’s what analysts do), Eric has become a high-speed rail expert, and recently testified to an Assembly Committee about his analysis of the High Speed Rail Authority’s business plan. This is gathering news coverage! Eric was on NPR and in the LA Times blog this week. He even quotes Don Quixote to make a point. Who said you can’t use your English degree in the real world!
Congrats, Eric!
NPR in LA – click on “listen”, you can scroll over to where his piece starts, it’s the last report.







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